The phenomenon where individuals develop wants based on the preferences and aspirations of those around them, rather than personal needs or authentic tastes. In self-build projects, this can manifest as trends like open-plan living, leading to choices influenced by peer or societal expectations rather than genuine desire.
3 P’s
Refers to the three critical components in self-build projects: Parties (stakeholders involved), Property (description and details of the land or project), and Price (the financial aspects, including costs and payment terms). These elements are vital for successful agreements.